Design's Next Chapter

We're on a mission to empower designers with AI, making UX design more strategic, efficient, and impactful than ever before.

Our Story

Our journey in the product design space spans over a decade. As the founders of Brand.ai, we built the industry's first design system manager, which was later acquired by InVision to become InVision DSM.

Why Now?

Development capabilities have increased tenfold, making UX design the new bottleneck in product development. At the same time, as AI lowers the barrier to building applications, we believe that user experience will become the decisive competitive advantage.
In fact, we believe there's never been a more exciting time to be a designer.

Our Vision for the Future of Design

While AI has made remarkable progress, it's far from replacing designers. Instead, we see AI as a catalyst for evolving the designer's role into something more powerful and strategic. As AI becomes more proficient at design execution over the coming years, designers will gain unprecedented agency in their work.
We envision designers:

• Identifying the right problems to solve
• Defining product requirements and design constraints
• Providing expert feedback and direction
• Making rapid, data-driven decisions at both micro and macro levels
• Building systems that guide AI design decisions
• Breaking free from the constraints of static canvases to design across physical spaces, dynamic web, chat, voice, and email—all in service of creating cohesive, delightful end-to-end experiences

Our Mission

The transformation of design through AI is inevitable, but the timeline and exact path remain uncertain. Our mission is to ensure that designers benefit from the latest AI advances at every step of this transition.
Ehud & Amit